Vitale assisted Spoon Brands, the basket company of Spoon Holding specialising in food retail, in the acquisition of 45% of Rossopomodoro’s shares, a historic Italian brand of Neapolitan pizza.

The goal is to accelerate the development of the historic chain, which since 1998 has been an ambassador of authentic Neapolitan pizza with over 100 restaurants in more than 10 countries.

This operation consolidates Spoon Brands' vision of investing in excellent Italian brands, supporting their growth with a long-term strategic approach, as well as in international brands that want to access the Italian market. After KFC – Kentucky Fried Chicken, global leader in fried chicken, Milos Greek Food, the first Greek street food chain in Italy, and Antica Focacceria San Francesco, a historic Sicilian street food brand, Spoon Brands adds another icon of Made in Italy to its portfolio.

Spoon Brands' entry into Rossopomodoro's capital will help finance an ambitious development plan that includes both the relaunch of the historic brand and the expansion of the pizzerias' presence both in Italy and abroad, leveraging current casual and fast formats that will evolve with an eye towards modernity, innovation, people’s tastes, and tradition.

Vitale acted as financial advisor to Spoon Brands, providing support in the structuring of the transaction and the negotiation phases.

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